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YOUTUBE (Fox Business) - GENERATIONAL SHIFT: America's drinking habits are changing, and the NFL is involved

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Athletic Brewing co-founder and CEO Bill Shufelt joins 'Varney & Co.' to discuss the company’s new partnership with MetLife Stadium, the New York Jets and New York Giants, changing drinking habits and his move from hedge funds to brewing. 0:08 — America’s drinking habits are changing 0:37 — Athletic Brewing bets big on MetLife Stadium 1:21 — Non-alcoholic beer could reach 20% of sales 1:48 — Athletic Brewing claims 20% of the national market 3:20 — From hedge funds to building Athletic Brewing

What was Bill Shufelt's professional background before building Athletic Brewing?
Bill Shufelt moved from working in hedge funds to building Athletic Brewing.
Q&A ID 30ff4282-34b0-4ae3-9091-95356188232a
What is the projected potential for non-alcoholic beer sales according to the discussion?
Non-alcoholic beer could reach 20% of sales.
Q&A ID 0f0a2f45-a7f8-4a6d-a4d1-5b6d76841241
According to Athletic Brewing, what percentage of the national market does the company claim?
Athletic Brewing claims 20% of the national market.
Q&A ID 2da15b97-62ec-4cff-98ef-650f754ecfab
What is the new partnership involving Athletic Brewing co-founder and CEO Bill Shufelt and MetLife Stadium?
Athletic Brewing has entered into a new partnership with MetLife Stadium, as well as the New York Jets and the New York Giants.
Q&A ID a95dbaec-3a73-41ac-90f9-f5f993bb9590
Keywordsdrinking-habitsnflathletic-brewingnon-alcoholic-beermetlife-stadiumnew-york-jetsnew-york-giantsbeverage-industryconsumer-trendsbusinessmarketing-strategyrevenue-sharingculture-shiftalcohol-freegen-zmillennialssports-businessentrepreneurshiphedge-fundsfox-businessmarket-share