AMERICANALMANAC (Ken Jacobs) - Gen Z turns to $3 canned cocktails to dodge sky-high bar prices — and the results aren't pretty
Young drinkers priced out of $20 bar cocktails are pregaming with tiny, high-alcohol canned drinks that retail for as little as three dollars, and viral TikTok challenges are pushing the trend toward reckless territory. A tennis ball-sized can of BuzzBallz costs between $3 and $4.50 at a liquor store or gas station. It packs between […] The post Gen Z turns to $3 canned cocktails to dodge sky-high bar prices — and the results aren't pretty appeared first on American Almanac .
Young drinkers priced out of $20 bar cocktails are pregaming with tiny, high-alcohol canned drinks that retail for as little as three dollars, and viral TikTok challenges are pushing the trend toward reckless territory. A tennis ball-sized can of BuzzBallz costs between $3 and $4.50 at a liquor store or gas station. It packs between 15% and 20% alcohol by volume, roughly three to four times the strength of a standard light beer. For a generation watching every dollar, the math is simple: one or two cans before heading out, and the $20-per-cocktail bar tab shrinks or disappears entirely. The trend, the New York Post reported , has turned brands like BuzzBallz and Cutwater into social media fixtures, with TikTok challenges daring users to…Open
