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AXIOS (Jim VandeHei) - Publishers are losing Google traffic as AI answers replace links

The way your work shows up in a digital-dominated world is changing lightning fast, starting with the total collapse of Google Search traffic. Why it matters: Google has basically stopped sending people to websites (including our site) for answers and information. Instead, it's using AI to answer them on its platform, in its words. - Chartbeat data shared with Axios shows Google Search traffic to publishers fell 34% over the past year. - That pain is regressive. Over the past two years, small publishers lost 60% of referrals from search overall, medium publishers 47%, large publishers 22%. - This is a gut punch to all of us who operate online because people who search arrive with specific needs and intent, so they tend to be more…

The way your work shows up in a digital-dominated world is changing lightning fast, starting with the total collapse of Google Search traffic. Why it matters: Google has basically stopped sending people to websites (including our site) for answers and information. Instead, it's using AI to answer them on its platform, in its words. - Chartbeat data shared with Axios shows Google Search traffic to publishers fell 34% over the past year. - That pain is regressive. Over the past two years, small publishers lost 60% of referrals from search overall, medium publishers 47%, large publishers 22%. - This is a gut punch to all of us who operate online because people who search arrive with specific needs and intent, so they tend to be more…Open