AXIOS (Avery Lotz) - Gen Z isn't a monolith — and the data shows it
Gen Z isn't one generation: Research suggests it's two, split by the pandemic, and the younger half won't sit still. After lurching right, the youngest voters are souring on the administration, per a recent Yale poll . Why it matters: The generation raised on lightning-fast cultural and tech shifts has become a sought-after — and perhaps, predictable — swing group . Politicians and institutions treating them as a monolith risk misreading the country's young people. - That partisan split between two distinct sub-generations became evident in 2024, with young men, in particular, swinging rightward. - The divide runs deeper than the ballot box, shaping the way younger and older members of the generation view institutions, brands and…
Gen Z isn't one generation: Research suggests it's two, split by the pandemic, and the younger half won't sit still. After lurching right, the youngest voters are souring on the administration, per a recent Yale poll . Why it matters: The generation raised on lightning-fast cultural and tech shifts has become a sought-after — and perhaps, predictable — swing group . Politicians and institutions treating them as a monolith risk misreading the country's young people. - That partisan split between two distinct sub-generations became evident in 2024, with young men, in particular, swinging rightward. - The divide runs deeper than the ballot box, shaping the way younger and older members of the generation view institutions, brands and…Open