AMERICANALMANAC (Sadie Smith) - U.K. ad regulator bans 'The Mummy' poster from London Underground over image of apparent dead child
Britain's advertising watchdog ordered Warner Bros. to pull poster ads for its latest horror reboot from the London Underground and other public sites after ruling the imagery gave "a realistic impression of a dead child", a decision that landed months after the campaign ran. The U.K. Advertising Standards Authority published its ruling on August 5, […] The post U.K. ad regulator bans 'The Mummy' poster from London Underground over image of apparent dead child appeared first on American Almanac .
Britain's advertising watchdog ordered Warner Bros. to pull poster ads for its latest horror reboot from the London Underground and other public sites after ruling the imagery gave "a realistic impression of a dead child", a decision that landed months after the campaign ran. The U.K. Advertising Standards Authority published its ruling on August 5, finding that outdoor posters promoting Lee Cronin's "The Mummy" violated two sections of the country's advertising code. The ASA received 30 complaints about the campaign, which appeared across London's transit system and other untargeted outdoor locations beginning in April, when the film opened in U.K. cinemas on April 17. One poster site sat within view of a children's nursery. The…Open