Melania Trump's big-budget documentary "Melania " drew an unexpectedly enthusiastic audience in its opening weekend: older white women. Why it matters: This powerhouse demographic — which can influence elections — has an uneven relationship with President Trump. But experts said the enthusiasm about "Melania" was less about the president and more about moviegoers' opinions of the first lady. By the numbers: "Melania" earned $7.04 million from 1,778 North American theaters in its opening weekend — a rather successful showing for a documentary not about Taylor Swift or the "Jackass" crew . - This was the highest opening for a "nonmusic documentary" in more than 10 years, per CNBC . - The "Melania" audience was mostly older (72%…
Melania Trump's big-budget documentary "Melania " drew an unexpectedly enthusiastic audience in its opening weekend: older white women. Why it matters: This powerhouse demographic — which can influence elections — has an uneven relationship with President Trump. But experts said the enthusiasm about "Melania" was less about the president and more about moviegoers' opinions of the first lady. By the numbers: "Melania" earned $7.04 million from 1,778 North American theaters in its opening weekend — a rather successful showing for a documentary not about Taylor Swift or the "Jackass" crew . - This was the highest opening for a "nonmusic documentary" in more than 10 years, per CNBC . - The "Melania" audience was mostly older (72%…Open
Amazon backed up the Brink’s trucks to promote the vanity film, resulting in opening-weekend ticket sales of roughly $8 million, or 60 percent more than expected.