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NYTIMES (Christine Chung) - Southwest Begins Assigned Seating, Scrapping a Signature Quirk

The airline said its new policy, rolled out on Tuesday, responded to passengers’ preferences, but some customers said the scramble was part of the charm.

Channelt.me/News_Wire2
Sourcehttps://www.nytimes.com/2026/01/27/travel/southwest-airlines-assigned-seating.html
Keywordssouthwest-airlinesassigned-seatingtravelaviationairline-industrypassenger-experienceair-travelbusiness-strategycustomer-preferenceairline-policyscramble-methodtravel-newsconsumer-trendsaviation-newsflying