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AMERICANALMANAC (Alan Benson) - Leaked tapes capture Hollywood fixer plotting smear campaign against billionaire’s fiancée

Leaked voice memos show Hollywood fixer Jed Wallace mapping a lasting smear against a billionaire’s fiancée with anonymous sites and paid traffic, a raw look at elite reputation warfare. New voice memos obtained by The Hollywood Reporter capture digital fixer Jed Wallace walking billionaire client Leonardo Maria Del Vecchio through a calculated online assault on […] The post Leaked tapes capture Hollywood fixer plotting smear campaign against billionaire’s fiancée appeared first on American Almanac .

Leaked voice memos show Hollywood fixer Jed Wallace mapping a lasting smear against a billionaire’s fiancée with anonymous sites and paid traffic, a raw look at elite reputation warfare. New voice memos obtained by The Hollywood Reporter capture digital fixer Jed Wallace walking billionaire client Leonardo Maria Del Vecchio through a calculated online assault on then-fiancée Jessica Serfaty. The recordings, shared with partners at TAG PR as well, appear to date to August 2024. That same month a smear site targeting Serfaty went live on Aug. 15 before it was taken down. Wallace did not describe a one-off hit piece. He described a long-term project to lock a toxic public image onto Serfaty so that future stories about her would land…Open

What incident involving a tracking device was discussed in the Wallace memos?
The memos discuss an investigation by Los Angeles law enforcement into a hidden tracking device that was placed in Serfaty's Range Rover; Wallace claimed in the recordings that his contacts at the L.A. Sheriff's Department were involved.
Q&A ID b7d1e3bb-b49f-4428-830b-f7261ef6e315
What legal and investigative actions are surrounding Leonardo Maria Del Vecchio and the firm Equalize?
Italian prosecutors are investigating Del Vecchio as part of a larger probe into the private intelligence firm Equalize, alleging he commissioned unauthorized background checks on Serfaty and other family members during an inheritance dispute.
Q&A ID 53af49de-356b-4f5d-a60b-cc22a281cfa2
What digital methods did Jed Wallace propose to use to execute the smear campaign against Serfaty?
Wallace detailed a playbook involving the use of an anonymous website paired with search-engine optimization (SEO) work and paid advertising designed to push traffic back to the anonymous site.
Q&A ID 26b4a256-1b3b-45a3-8c25-9801faa29393
Who is the billionaire client involved in the leaked recordings and what is his connection to EssilorLuxottica?
The client is Leonardo Maria Del Vecchio, an heir to the Milan-based EssilorLuxottica—the world's largest eyewear company—with an estimated net worth of $5.5 billion according to Forbes.
Q&A ID 7f1d0be2-ade6-4a91-83fa-105865e20e69
Keywordshollywoodcelebrity-gossipscandalsmear-campaignjed-wallaceleonardo-del-vecchioessilorluxotticajessica-serfatyblake-livelydefamationentertainmentlegallawsuitreputation-warfarecelebrity-newscorruptioninvestigationmediadigital-fixercelebrity-lawsuitjusticelos-angelesitalyprivacysurveillancehigh-profilepublic-imagecelebrity-scandalreputation-laundering

AMERICANALMANAC (Alex Tanzer) - Leaked tapes capture Hollywood fixer plotting smear campaign against billionaire’s fiancée

Leaked voice memos show Hollywood fixer Jed Wallace mapping a lasting smear against a billionaire’s fiancée with anonymous sites and paid traffic, a raw look at elite reputation warfare. New voice memos obtained by The Hollywood Reporter capture digital fixer Jed Wallace walking billionaire client Leonardo Maria Del Vecchio through a calculated online assault on […] The post Leaked tapes capture Hollywood fixer plotting smear campaign against billionaire’s fiancée appeared first on American Almanac .

Leaked voice memos show Hollywood fixer Jed Wallace mapping a lasting smear against a billionaire’s fiancée with anonymous sites and paid traffic, a raw look at elite reputation warfare. New voice memos obtained by The Hollywood Reporter capture digital fixer Jed Wallace walking billionaire client Leonardo Maria Del Vecchio through a calculated online assault on then-fiancée Jessica Serfaty. The recordings, shared with partners at TAG PR as well, appear to date to August 2024. That same month a smear site targeting Serfaty went live on Aug. 15 before it was taken down. Wallace did not describe a one-off hit piece. He described a long-term project to lock a toxic public image onto Serfaty so that future stories about her would land…Open

What other high-profile individuals have been mentioned in relation to Jed Wallace's activities?
Blake Lively claimed in court that Wallace weaponized a digital army to manipulate content; Wallace subsequently sued her for defamation and lost. Other names linked to his orbit or the broader scandal include Melissa Nathan (head of TAG PR), Amanda Ghost, Rebel Wilson, Bryan Freedman, Justin Baldoni, Andrew Huberman, Scooter Braun, and Travis Scott.
Q&A ID a6e73caf-d7b9-43e5-99d2-a5924ae1944a
What legal and investigative actions are involving Leonardo Maria Del Vecchio and Jessica Serfaty?
Italian prosecutors are investigating Del Vecchio as part of a larger probe into the private intelligence firm Equalize, alleging he commissioned unauthorized background checks on Serfaty and other family members during an inheritance dispute. Additionally, Los Angeles law enforcement investigated a hidden tracking device placed in Serfaty's Range Rover during the same August 2024 window.
Q&A ID a7364ce4-ef48-48f1-85b0-1d46cf7cd6ea
What are the details surrounding the smear site targeting Jessica Serfaty in August 2024?
A smear site targeting Serfaty went live on August 15, 2024, before being taken down. The leaked memos from August 2024 show Wallace detailing a playbook that paired an anonymous site with search-engine work and paid advertising to push traffic back to the site.
Q&A ID 4125a224-e2e3-450e-8891-b26cd6cff000
Who is Leonardo Maria Del Vecchio and what is his connection to the leaked recordings?
Leonardo Maria Del Vecchio is the billionaire client and heir to the Milan-based EssilorLuxottica, the world's largest eyewear company (which owns Ray-Ban, Oliver Peoples, and Persol), with a Forbes-listed net worth of $5.5 billion. He is the person Jed Wallace was walking through the calculated online assault against his then-fiancée, Jessica Serfaty.
Q&A ID 16bc2e94-c9f8-4838-bfeb-f5274ea87540
Keywordshollywoodcelebrity-gossipentertainmentblake-livelyjed-wallaceleonardo-maria-del-vecchiojessica-serfatyessilorluxotticadefamationlegallawsuitscandalsmear-campaignreputation-warfaredigital-fixercrisis-managementcelebrity-newsmediainvestigationlos-angelesitalymisconductcelebrity-lawsuitprivacysurveillance