YOUTUBE (Fox Business) - GENERATIONAL SHIFT: America's drinking habits are changing, and the NFL is involved
Athletic Brewing co-founder and CEO Bill Shufelt joins 'Varney & Co.' to discuss the company’s new partnership with MetLife Stadium, the New York Jets and New York Giants, changing drinking habits and his move from hedge funds to brewing. 0:08 — America’s drinking habits are changing 0:37 — Athletic Brewing bets big on MetLife Stadium 1:21 — Non-alcoholic beer could reach 20% of sales 1:48 — Athletic Brewing claims 20% of the national market 3:20 — From hedge funds to building Athletic Brewing