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YOUTUBE (MS NOW) - 'The History of Concrete': Why John Wilson applied the 'Hallmark' formula to a film on concrete

Filmmaker John Wilson joins Morning Joe to discuss his new documentary, ‘The History of Concrete.’ Wilson – the filmmaker behind the critically acclaimed HBO comedy docuseries "How To with John Wilson" – decides to use the ‘Hallmark formula’ to try to increase his documentary’s appeal. Wilson discusses the unique approach to the foundation of his film.

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