AXIOS (Josephine Walker) - TikTok's BookTok is turning pages into streaming gold
The BookTok community — ravenous readers who share reviews of their latest reads — is reshaping the streaming wars . Why it matters: Production studios are tuning in to influential creators and built-in fanbases, placing their bets on book adaptations to win viewers. What they're saying: "To me, it's a way of finding treasure," Hannah Griffiths, head of adaptations at independent production house Banijay, tells Axios. - "It's such a sophisticated readership...they've done a lot of the work for you by sifting and finding the good material." By the numbers: Nearly half of the original drama series that premiered on Netflix , Disney + and Amazon Prime Video from January 2024 to June 2025 were book adaptations, according to a March…