ABCNEWS - WATCH: Burger wars heat up social media
Burger King is changing its Whopper for the first time in a decade and McDonald's is bringing the Big Arch to the U.S., but video of McDonald's CEO tasting the sandwich is drawing the most attention.
NYTIMES (Victor Mather) - McDonald’s C.E.O. Takes a Big Bite Out of a Burger. Maybe Scratch ‘Big.’
Chris Kempczinski’s rather tentative chomp drew mirth online, even from some competitors.
DAILYCALLER (Mr. Right) - What A Ray Kroc! — McDonald’s Leader Posts Video That Would Have Original CEO In 1950s Rolling In His Grave
What a stick in the mud!