Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.
ABC News' Dr. Tara Narula shares the story of 17-year-old Macey Brown, who faced a number of health challenges but still maintains her love of the sport.
Ukrainian women in their 50s and 60s say they've embraced cheerleading as a way to cope with the extreme stress and anxiety of four years of Russia's full-scale invasion.
Police said Tawnia McGeehan and her daughter came from Utah to Las Vegas for a cheer competition.
Stuttgart’s cheer squad has been crowned this year’s top Division I team at the DODEA-Europe cheerleading championships.