THENATIONALPULSE (Pulse Wires) - Cracker Barrel CEO Out After Woke Rebrand Fiasco.
Cracker Barrel's CEO Julie Masino has resigned, with its new leader pledging to uphold the company's traditional appeal.
Cracker Barrel’s CEO Julie Masino has resigned following a disastrous rebrand attempt, with its new leader pledging to uphold the company’s traditional appeal. PULSE POINTS WHAT HAPPENED: Cracker Barrel announced Monday that CEO Julie Masino will step down after three years leading the restaurant chain, following a turbulent tenure marked by backlash over a woke rebrand. Masino faced widespread criticism after introducing a minimalist logo and removing the chain’s signature antique aesthetic, prompting a social media backlash that contributed to a 15 percent drop in the company’s stock price and led her to pause the renovation plan. DETAIL: President Donald J. Trump was among those who publicly criticized the logo change and…Open