AMERICANALMANAC (Jonah Adams) - Sleep apnea patients turn CPAP masks into a social media badge of honor
A growing wave of sleep apnea patients are posting videos of themselves wearing their CPAP masks on TikTok and Instagram, and respiratory device maker ResMed is spending real money to keep the trend going. Kayla Fawcett, a 32-year-old from Wisconsin, kicked it off with a stunt that had nothing to do with corporate branding. She […] The post Sleep apnea patients turn CPAP masks into a social media badge of honor appeared first on American Almanac .
A growing wave of sleep apnea patients are posting videos of themselves wearing their CPAP masks on TikTok and Instagram, and respiratory device maker ResMed is spending real money to keep the trend going. Kayla Fawcett, a 32-year-old from Wisconsin, kicked it off with a stunt that had nothing to do with corporate branding. She wrapped her hair around the tubing of her CPAP headgear before bed, clipped it in place, and filmed the results. By morning, her TikTok had crossed a million views. The comment section filled with women saying the video had changed how they felt about their machines, and some said it convinced them to start using theirs again after quitting. The movement now calls itself "CPAP baddies," and it has drawn in content…Open