YOUTUBE (MS NOW) - Shake Shack founder Danny Meyer on how 'OPTIMISM' and learning from failures is key to success
Restaurateur and bestselling author Danny Meyer joins Morning Joe to discuss his new book, ‘What Could Possibly Go Right? The Essential Journey to Scale an Enduring Culture’. In it, the founder of the international billion-dollar chain Shake Shack explains why optimism –even in the face of failure– isn’t naïve, it’s an advantage.