America PAC spent more than $260 million to help get President Donald Trump elected in 2024. The PAC is now planning to use door-knocking, digital advertising and direct mail to drive Republican voters to the polls.
Tech billionaire Elon Musk is jumping into the midterms with a huge investment in a plan to boost Republican voter turnout, Axios has learned. Driving the news: Musk is resuscitating his dormant super PAC, America PAC, which spent more than $260 million to help get President Trump elected in 2024. - America PAC will focus on door-knocking, digital advertising and direct mail aimed at turning out the conservative base, including voters who typically are less inclined to cast ballots in a non-presidential election year, sources with knowledge of the plans tell Axios. - Musk's representatives declined to specify exactly how much he'd spend. But given what he donated in 2024, the number is expected to be high. "America PAC was an essential…
Tech billionaire Elon Musk is jumping into the midterms with a huge investment in a plan to boost Republican voter turnout, Axios has learned. Driving the news: Musk is resuscitating his dormant super PAC, America PAC, which spent more than $260 million to help get President Trump elected in 2024. - America PAC will focus on door-knocking, digital advertising and direct mail aimed at turning out the conservative base, including voters who typically are less inclined to cast ballots in a non-presidential election year, sources with knowledge of the plans tell Axios. - Musk's representatives declined to specify exactly how much he'd spend. But given what he donated in 2024, the number is expected to be high. "America PAC was an essential…Open
America's fastest-growing religious group is also one of the hardest — and costliest — to reach: the "nones." Why it matters: Religiously unaffiliated Americans now make up a large and growing share of the electorate. But without church-based networks, they're significantly more expensive for campaigns to reach and mobilize. - "Nones" are geographically and socially dispersed. - Campaigns must rely on costly digital ads, canvassing and persuasion to reach them. By the numbers: A record 29% of Americans now identify as religiously unaffiliated — the largest single religious cohort, surpassing Catholics (19%) and evangelical Protestants (23%), per Pew Research Center . - Among Gen Z , it's even higher: Roughly 4 in 10 adults ages…
America's fastest-growing religious group is also one of the hardest — and costliest — to reach: the "nones." Why it matters: Religiously unaffiliated Americans now make up a large and growing share of the electorate. But without church-based networks, they're significantly more expensive for campaigns to reach and mobilize. - "Nones" are geographically and socially dispersed. - Campaigns must rely on costly digital ads, canvassing and persuasion to reach them. By the numbers: A record 29% of Americans now identify as religiously unaffiliated — the largest single religious cohort, surpassing Catholics (19%) and evangelical Protestants (23%), per Pew Research Center . - Among Gen Z , it's even higher: Roughly 4 in 10 adults ages…Open
The relentless addition of artificial intelligence in popular apps raises questions about what’s at stake. The answer: the future of the internet and its lifeblood, digital advertising.