AXIOS (Josephine Walker) - Exclusive: Serena Williams tells SXSW storytelling helps founders win investors
Reckitt Catalyst entrepreneur-in-residence Serena Williams told founders at Axios House during SXSW on Friday that one of the toughest hurdles for early-stage entrepreneurs is learning how to sell themselves. Why it matters: The former tennis star says underinvested entrepreneurs — who are frequently people of color and women — are passionate, problem-solvers but they need mentors to help them with storytelling. What they're saying: "My mentor actually told me I needed to be a better storyteller," Williams told Axios' Sara Fischer, noting that advice changed her trajectory in business. - She said she's believed and invested in founders who ultimately couldn't raise money because they were poor storytellers. - "They had probably…