AXIOS (Dan Primack) - Scoop: How LIV Golf plans to stay alive
LIV Golf is better known for its financial banking than for its product, but now is asking investors for a chance to flip the script. Driving the news: Axios has learned that the league, which recently lost the support of Saudi Arabia's Public Investment Fund, will seek to raise up to $250 million from new investors. Catch up quick: LIV was launched in 2022 by Saudi PIF as a less stodgy rival to the PGA Tour, with which it eventually would try but fail to merge. - For Saudi PIF, a new pro golf league was either an effort at economic diversification or at sports-washing its reputation. Either way, it currently owns almost all of LIV and around 75% of each team. Behind the scenes: LIV plans to share the fundraising plan with its players,…