AMERICANALMANAC (Charles McAdams) - Woolly mammoth cloning company recruits PAW Patrol to sell kids on conservation
Colossal Biosciences, the biotech firm working to resurrect the woolly mammoth, has partnered with Paramount and toymaker Spin Master to use the PAW Patrol children's franchise as a vehicle for its conservation messaging, raising fair questions about where science education ends and corporate branding begins. The campaign, reported by the Hollywood Reporter, pairs the cartoon […] The post Woolly mammoth cloning company recruits PAW Patrol to sell kids on conservation appeared first on American Almanac .
Colossal Biosciences, the biotech firm working to resurrect the woolly mammoth, has partnered with Paramount and toymaker Spin Master to use the PAW Patrol children's franchise as a vehicle for its conservation messaging, raising fair questions about where science education ends and corporate branding begins. The campaign, reported by the Hollywood Reporter , pairs the cartoon rescue-dog brand with Colossal's real-world de-extinction work. A call-to-action video produced for the effort features Michael Dougherty, the writer and director of Godzilla: King of the Monsters, alongside Carter Young, the voice actor behind PAW Patrol's firedog character Marshall. The video's message lands squarely on young viewers. One line from the campaign…Open
