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AXIOS (Natalie Daher) - Bumble CEO reveals it's killing off the swipe on "The Axios Show"

Bumble's swipe feature — responsible for countless connections , breakups and everything in between — will soon be no more, founder and CEO Whitney Wolfe Herd announced Wednesday on "The Axios Show." Why it matters: Wolfe Herd, who returned to the dating app as CEO last year, is making a big bet: ditching core features to pivot toward AI-driven matchmaking and attract new users ahead of a relaunch this year. - It's a ripe time for a product overhaul as Bumble deals with a sagging business, Gen Z dating app fatigue and stiff competition from Tinder and Hinge. Driving the news: "We are going to be saying goodbye to the swipe and hello to something that I believe is revolutionary for the category," Wolfe Herd told Axios media…