YOUTUBE (The Hill) - Watch Now! Reimagining Clinical Trials: Expanding Access by Meeting Patients Where They Are
Clinical trials are one of healthcare's most powerful tools, and one of its most underutilized pathways to patient care and innovative therapies. Yet, they are too often positioned as a last resort rather than a viable care option, limiting patient access, slowing enrollment, and making the path to new treatment options longer. Identifying and matching patients to the right clinical trial opportunity remains the single-largest cause of clinical trial delays, with many trials failing to meet their initial enrollment targets. But meeting an enrollment target doesn't guarantee the right patients are represented, as trials consistently fall short of reflecting the communities that carry the greatest burden of disease. What are the biggest…