THENATIONALPULSE (Pulse Wires) - Apple Announces Huge Price Hikes, Citing Soaring Chip Costs.
Apple has announced price increases on several products, citing rising memory chip costs and supply chain challenges, with industry experts predicting similar moves by other brands.
PULSE POINTS WHAT HAPPENED: Apple has raised prices on several products, including the MacBook Pro with one terabyte of storage, which increased from $1,699 to $1,999 in the U.S., and the entry-level Neo laptop in the United Kingdom, which rose from £599 to £699 (~$790 to ~$920). The company attributed the increases to rising costs of key components, particularly memory chips. DETAIL: Industry analysts said the move highlights how the artificial intelligence (AI) boom is affecting consumer electronics, with even Apple unable to avoid rising component costs. Chipmaker TSMC has also warned that inflation and higher production expenses could lead to further increases across the sector. Analysts expect other PC and tablet manufacturers to…Open