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ABCNEWS - WATCH: Skydiver crashes into rodeo crowd in Northern California

Dramatic images show a skydiver crashing into a crowd during opening night at a rodeo. The American flag he was flying with appears to get caught in a tree, sending him onto a tent.

WASHINGTONPOST (Molly Hennessy-Fiske) - An 80-mile horseback ride connects Black families with their Texas roots

A blended Black family’s annual journey on horseback to the Houston rodeo is part of a seven-decade tradition.

ABCNEWS - WATCH: People are lining up to pay for the cowboy experience

ABC News' Danny New talks to Wyoming ranch owners Kari and Clay Miller who say that "cowboy really is a way of life."

NEWSNATIONNOW (Zach Kaplan) - Texas rodeo community rallies behind grieving family at RodeoHouston

Raider McPhaul is honoring his father's legacy by competing at RodeoHouston, the nation's largest livestock show and rodeo.

YOUTUBE (NewsNation) - Rodeo community rallies behind grieving Texas family | Morning in America

RodeoHouston, the nation’s largest livestock show and rodeo, continues this week. NewsNation's Xavier Walton spoke to the family of Patrick "Chase" McPhaul, a key member of the Texas rodeo community who lost his life while assisting someone on a roadside in late February. Start your day with "Morning in America," NewsNation's live three-hour national morning newscast hosted by Markie Martin. Weekdays starting at 6a/5C. #MorningInAmerica NewsNation is your source for fact-based, unbiased news for all Americans.

AXIOS (Russell Contreras) - AI is coming for rodeo, the last major U.S. sport untouched by analytics

Eight seconds on a bull has always been about instinct, not data. That's starting to change, as artificial intelligence moves into rodeo arenas and brings analytics to one of America's most tradition-bound sports. Why it matters: Rodeo has long defined itself as the last major American sport untouched by analytics. If AI takes hold in training and broadcasts, it won't just change how riders compete but redefine the cowboy's identity . State of play: The shift isn't just technological. It's cultural. - Cowboys are one of America's most enduring symbols of independence and tradition. Their embrace of AI could serve as a bridge between high-tech innovation and communities that often see it as threatening. - "We're applying real-world…

AI:Rodeo, one of America's most tradition-bound sports, is being transformed by an influx of AI analytics through a new partnership between Teton Ridge, Palantir, and NVIDIA. Using edge computing and computer vision, this technology tracks the skeletal movement of riders and livestock in real time to provide instant performance metrics, aiming to enhance broadcasts and supplement judging decisions with data-driven insights. While proponents argue these tools offer unprecedented training capabilities and fan engagement for events like bull riding and barrel racing, the shift faces cultural resistance from traditionalists who fear the algorithmization of cowboy grit and the replacement of instinct with optimized entertainment. This…Open