The shift promises lower shelf prices for consumers, a demand recovery for cocoa farmers, and a partial reversal away from chocolate alternatives made with too little cocoa to qualify as chocolate.
The change follows weeks of complaints from a grandson of the Reese’s Peanut Butter Cup inventor and other vocal consumers.
Hershey said Wednesday it will use classic recipes for all Reese’s products starting next year.
'consistency is important across the brand'
The grandson of the Reese's Peanut Butter Cups creator has launched a campaign against The Hershey Company, which owns the Reese's brand. He wants them to stop skimping on ingredients.
Brad Reese explains why he believes ingredient changes undermine his grandfather's original creation.
With cocoa prices high, Hershey’s has changed some of its candy recipes. The grandson of the man who invented of the original Peanut Butter Cup said he was “embarrassed.”