YOUTUBE (NewsNation) - The crisis PR playbook: How Prince Harry & Blake Lively erase scandals | The Scoop
Ever notice how the timing of a massive celebrity award is never random? In this eight-minute deep dive, Paula Froelich pulls back the curtain on the "Award and List Ecosystem." Join Paula and branding expert Aliza Licht as they go case-by-case through how Prince Harry used the Pat Tillman and Living Legends of Aviation awards to rebrand right after the release of his book "Spare" and how Blake Lively landed on the Time 100 list in the absolute thick of her PR war with Justin Baldoni. Once you see this pattern, you will never look at a celebrity honor the same way again.