Burger King U.S. and Canada President Tom Curtis details the fast-food chains strategy to manage costs amid concerns over beef prices on 'Mornings with Maria.'
Burger King U.S. and Canada President Tom Curtis and Head Chef Amy Alarcon discuss the fast-food giant's turnaround strategy highlighting an 8.5% sales jump, restaurant upgrades and a new chicken nugget launch on 'Mornings with Maria.' 00:00 Burger King Reclaims the No. 2 Spot 00:50 Overhauling the Chicken Nugget Recipe 02:00 The "Reclaim the Flame" Strategy 02:50 Combatting Shrinkflation and Holding Prices 04:30 Redesigning the Sauce Menu 05:55 Addressing Rising Beef Prices 06:50 Marketing and Social Media Strategy