AXIOS (Sam Sabin) - Sam Altman's "proof of human" company pushes into mainstream services
A company co-founded by OpenAI's Sam Altman and known for its iris-scanning orbs announced new and expanded integrations on Friday with companies including Zoom, DocuSign, Tinder, Okta, Shopify and VanEck as it looks to grow its user base. Why it matters: World , formerly known as Worldcoin , has struggled to convince everyday internet users to sign up for its identity verification system. - But as AI agents proliferate, companies are increasingly looking for ways to verify not just who users are, but whether a real human is behind an online interaction at all . Driving the news: World upgraded the protocol behind its identity tool, World ID, and is open-sourcing it so any app can integrate it as an authentication layer. - The company is…