The Italian Competition Authority (AGCM) has opened a probe into beauty brands Benefit and Sephora—both owned by LVMH—over claims they marketed anti-aging skincare products to children. The post Sephora Investigated for Promoting Anti-Aging Products to Kids as Young as 10 on Social Media. appeared first on The National Pulse .
PULSE POINTS WHAT HAPPENED: The authorities in Italy have launched an investigation into beauty brands Benefit and Sephora over allegations of marketing skincare products to children using young influencers. WHO WAS INVOLVED: The investigation targets luxury goods giant LVMH, which owns the brands, along with Italy’s financial police and the Italian Competition Authority (AGCM). WHEN & WHERE: The investigation includes inspections of LVMH and Sephora’s Italian headquarters conducted on Thursday by AGCM and financial police. KEY QUOTE: LVMH stated, “All the companies reaffirm their strict compliance with applicable Italian regulations.” IMPACT: The investigation raises concerns about the promotion of anti-aging products to…Open
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