AXIOS (Kelly Tyko) - "Momflation" is changing how we celebrate Mother's Day
Americans are still showing up for mom this Mother's Day — but with more budgeting, bargain hunting and strategic splurging as "momflation" pushes up the cost of flowers , brunch and gifts. Why it matters: Mother's Day is becoming a snapshot of the modern U.S. consumer economy : Even as shoppers complain about inflation and rising prices , many are still willing to spend on special occasions — just more selectively. - Americans appear increasingly willing to trade down, not opt out. By the numbers: Consumer spending on Mother's Day is expected to hit a record $38 billion this year, according to the National Retail Federation , up from the previous record of $35.7 billion set in 2023. - Flowers remain the most popular gift category,…