NYTIMES (Patricia Cohen) - War Risk for Businesses Will Mean Higher Prices No Matter What Happens
Doing business in a more dangerous and unpredictable world will cost more, pushing up the price of everything from food to electronics.
Doing business in a more dangerous and unpredictable world will cost more, pushing up the price of everything from food to electronics.
Cocoa prices have plunged from last year's record highs — but shoppers are still paying more for Easter chocolate , Wells Fargo says. Why it matters: Once food companies raise prices, they're slow to bring them back down when ingredient costs fall — even as consumers are expected to spend a record $24.9 billion on Easter this year, according to the National Retail Federation . State of play: Major chocolate companies raised prices by up to 20% during the cocoa spike in 2024-2025, per a Wells Fargo Agri-Food Institute report. - For Easter, prices are up again — with chocolate costing shoppers about 14% more year over year in early 2026, according to Datasembly data. - Over the past five years, the cost of a full Easter basket has…
Some companies could decide to temper price increases, but the effect would take time to materialize.
After holding prices steady during the holiday season, many companies are now preparing to raise them.
Businesses that held the line on tariff-related price increases last year might be passing more of those costs on to consumers at the start of 2026. Why it matters: The Trump administration is celebrating how little its huge levies have impacted inflation. But new signs indicate the policies are appearing with a lag, complicating their push to address affordability concerns. Zoom out: Many companies reassess pricing at the start of the year — one factor that historically makes January a month of above-average price increases. - Tariffs could be supercharging that historic trend: Companies might finally be raising prices to address the costs they ate throughout much of last year. - Adobe's Digital Price Index rose by the most, month on…