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AXIOS (Kerry Flynn) - World Cup final draws record 62.8M U.S. viewers

Sunday's FIFA World Cup final drew more than 62.8 million viewers in the U.S., making it the most-watched World Cup final and soccer telecast in American history. Why it matters: The record audience underscores soccer's growing popularity in the U.S. and is likely to boost the value of future media rights. By the numbers: The game , which saw Spain beat defending champion Argentina 1–0 in extra time, also was the most-watched soccer match in Spanish-language media history, Telemundo said. - Nearly 39 million U.S. viewers watched the game on Fox, which had exclusive English-language broadcast rights in the U.S. Those figures are up 132% from the 2022 final on Fox, the company said . - Another nearly 24 million U.S. viewers tuned into…

AXIOS (Herb Scribner) - America's World Cup spectacle smashes expectations

The 2026 FIFA World Cup is delivering a masterclass in global monoculture, stacking blockbuster ratings, on-field theatrics and a superstar race for soccer immortality. Why it matters: Skeptics spent months bracing for the World Cup to collide with a polarized, parochial and priced-out American public. The tournament has answered back with the largest U.S. viewing audiences in soccer history. State of play: Even with all three host nations eliminated, ratings, attendance and buzz are through the roof heading into a dream semifinal slate: England–Argentina and France–Spain. - USA–Belgium in the round of 16 drew a final combined audience of 50.1 million viewers on Fox and Telemundo — the largest soccer audience ever recorded in…