As in other Hispanic areas of the country, voters shifted toward Republicans in 2024. But there are increasing signs that this was a blip more than a durable trend.
Democrats must commit to tailored, economically focused messaging to win back Latino voters in the 2026 midterms, Univision executive Ignacio Meyer said Saturday at Axios House at SXSW. Why it matters: Latinos — the up-for-grabs voting force that could decide 2026's razor-thin congressional battles — propelled President Trump's 2024 victory with record GOP support, about 48% nationally . - "Hispanic voters are largely sophisticated or largely independent, and they want to be swayed by issues," Meyer said . - "They do not want to be spoken to about partisan politics." State of play: Meyer called it a "big disconnect" that politicians ignore Latinos' cultural clout in news, sports and music, despite their explosive growth. - And he…
Democrats must commit to tailored, economically focused messaging to win back Latino voters in the 2026 midterms, Univision executive Ignacio Meyer said Saturday at Axios House at SXSW. Why it matters: Latinos — the up-for-grabs voting force that could decide 2026's razor-thin congressional battles — propelled President Trump's 2024 victory with record GOP support, about 48% nationally . - "Hispanic voters are largely sophisticated or largely independent, and they want to be swayed by issues," Meyer said . - "They do not want to be spoken to about partisan politics." State of play: Meyer called it a "big disconnect" that politicians ignore Latinos' cultural clout in news, sports and music, despite their explosive growth. - And he…Open
Unmarried people are significantly more likely to vote for Democrats, and people are becoming significantly more likely to stay unmarried.
Split ticket?
Strong Democratic turnout last week in heavily Latino parts of Texas has some Republicans fearing they will struggle to maintain the coalition Trump built in 2024.
Frank Luntz said the GOP advantage in the Lone Star State is "shrinking and shrinking."
Frank Luntz said the GOP advantage in the Lone Star State is "shrinking and shrinking."Open
'spending a fortune to beat a true MAGA Warrior'
Democrat Taylor Rehmet won a special election for the Texas state Senate on Saturday, flipping a reliably Republican district that President Donald Trump won by 17 points in 2024.
Democrat Taylor Rehmet won a special election for the Texas state Senate on Saturday, flipping a reliably Republican district that President Donald Trump won by 17 points in 2024.Open
A Democrat won a state legislative special election in a district that President Trump carried by 17 percentage points, unnerving Republicans in Texas and beyond.