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NYTIMES (Erin Griffith) - If You Can’t Beat A.I., Outdress It, Tech Firms and Their Swag Say

Over the years, tech workers have proudly worn nerdy company-branded gear. But this generation of hot companies is getting fancy with its merch.

THEFEDERALIST (Jordan Boyd) - The Verdict Is In: Everyone Hates Southwest’s New Seat And Boarding Rules

Southwest’s new assigned seating has put its reputation with Americans who have loved the brand through other turbulence at risk.