AMERICANALMANAC (Jack Newsome) - Red Lobster revives Endless Shrimp after the promotion helped drive it into bankruptcy
Red Lobster is betting customers will line up again for the all-you-can-eat shrimp deal that helped rack up millions in losses and push the chain into Chapter 11, only this time, the company says it has fixed what went wrong. The seafood chain relaunched its Endless Shrimp promotion on August 17 at participating locations nationwide, […] The post Red Lobster revives Endless Shrimp after the promotion helped drive it into bankruptcy appeared first on American Almanac .
Red Lobster is betting customers will line up again for the all-you-can-eat shrimp deal that helped rack up millions in losses and push the chain into Chapter 11, only this time, the company says it has fixed what went wrong. The seafood chain relaunched its Endless Shrimp promotion on August 17 at participating locations nationwide, barely two years after the deal's financial fallout contributed to dozens of restaurant closures and a bankruptcy filing. The limited-time offer lets diners mix and match five shrimp preparations for one price, eat as much as you want, any way you want it, a pitch that sounds almost identical to the one that nearly sank the company. Red Lobster insists this time is different. The company told Fox News…Open