AXIOS (Sara Fischer) - Fox enters new era with Roku deal
Data: Nielsen; Chart: Axios Visuals Fox's $22 billion deal to buy Roku marks a turning point in the streaming wars and a new era for the Murdoch media empire. Why it matters: Streaming is no longer a paid subscriber race, but rather an opportunity for entertainment giants to accelerate other parts of their businesses where they have a competitive edge against Netflix. - For Apple, Amazon, Disney and Comcast/NBCUniversal, that means selling devices, e-commerce subscriptions, parks/movie tickets and broadband, respectively. - For Fox, it means bringing more eyeballs to its live programming and selling more digital TV ads. How it works: The merger would make Fox the owner of the top digital TV operating system in the U.S. - Fox could…
Data: Nielsen; Chart: Axios Visuals Fox's $22 billion deal to buy Roku marks a turning point in the streaming wars and a new era for the Murdoch media empire. Why it matters: Streaming is no longer a paid subscriber race, but rather an opportunity for entertainment giants to accelerate other parts of their businesses where they have a competitive edge against Netflix. - For Apple, Amazon, Disney and Comcast/NBCUniversal, that means selling devices, e-commerce subscriptions, parks/movie tickets and broadband, respectively. - For Fox, it means bringing more eyeballs to its live programming and selling more digital TV ads. How it works: The merger would make Fox the owner of the top digital TV operating system in the U.S. - Fox could…Open