Growing demand for fiber-rich grains is boosting the premium flour industry, which offers less processed, but pricier, alternatives to the classic grocery store brands.
There are a lot of wellness trends that make health experts roll their eyes in skepticism. But there is one big trend that many experts can get behind – with a few caveats: fibermaxxing.
The fiber craze is pushing more people into the broad world of beans, as the U.S. bean industry looks to double American consumption of pulses by 2030.