Something big has shifted for all of us. I noticed it last week, while preparing for our Axios board meeting. - First, there was a discussion around six-month horizons. And I kept thinking: This is pure fantasy — it's impossible to envision our company and our world even a few months from now. - Second, we're having an amazing year. Yet I felt compelled to offer the board a gut check unthinkable even a year ago: Yes, we're crushing it, but that could all change in a month. Truth is, for the first time ever, my confident line of sight is six weeks tops. Why it matters: We have entered what I call post-processable velocity — a speed of change exceeding the ability of any individual, company, market or government to fully absorb,…
The way your work shows up in a digital-dominated world is changing lightning fast, starting with the total collapse of Google Search traffic. Why it matters: Google has basically stopped sending people to websites (including our site) for answers and information. Instead, it's using AI to answer them on its platform, in its words. - Chartbeat data shared with Axios shows Google Search traffic to publishers fell 34% over the past year. - That pain is regressive. Over the past two years, small publishers lost 60% of referrals from search overall, medium publishers 47%, large publishers 22%. - This is a gut punch to all of us who operate online because people who search arrive with specific needs and intent, so they tend to be more…
President Donald Trump's former 2024 campaign communications director said the White House "information ecosystem" helps "demonize supporters" like her.
To get outside their bubbles — and crib some tactics — members of a listening club are plunging themselves into a world they had once avoided.
AI:Members of a new "listening club" are intentionally consuming right-wing podcasts to step outside their media bubbles and understand different perspectives and tactics.Open